Dog Walker for Rufus is a powerful Chrome extension designed to automate and scale interactions with Amazon's generative AI-powered shopping assistant, Rufus. This tool enables brand researchers to test various conversation flows with Rufus, export chat logs, and gain insights into how consumers interact with products and brands through AI. By simplifying the research process, Dog Walker for Rufus offers valuable, authentic insights for brand and marketing analysis.

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Get a list of branded search terms for import here.

See example export.

Are you not able to install Chrome extensions due to corporate policy? Please reach out — I am happy to run the reports for you.

https://youtu.be/sTxhCyWn4rE

About Rufus

Amazon Rufus is a generative AI-powered shopping assistant integrated directly into the Amazon shopping platform. With capabilities that allow it to answer questions, make product comparisons, and offer tailored recommendations, Rufus provides a more interactive and informed shopping experience. Customers can use Rufus to ask questions like, “What do I need for cold weather golf?” or “Compare drip to pour-over coffee makers,” helping them navigate Amazon’s extensive catalog.

What it does…

About the Technology

Rufus operates on a custom-built large language model (LLM) developed by Amazon, trained on product data, customer reviews, and Q&As. With advanced retrieval-augmented generation (RAG) and reinforcement learning, Rufus is designed to provide up-to-date responses that improve over time. Built on AWS infrastructure, it uses Trainium and Inferentia chips for fast, efficient processing, delivering a smooth, real-time conversational experience.

But It’s Not Just Rufus: AI is Driving New Consumer Behaviors